Edeka
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The smoothest pitch that turned into the website relaunch of Germany’s coolest grocery store. #supergeil
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First things first: I created a basic color set based on the core brand with a focus on two highlight colors for both dark and light backgrounds. Plus a new copy font.
The website launched successively, starting with recipes, my market and weekly deals. The focus was on creating the best recipe experience on the market.
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No need to ask Google. Edeka has maaaaany recipes to search for. From asparagus to zucchini. Edeka it!
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Cleaning up the product teaser to make it look more minimal and modern. Plus I created seven versions of torn paper – the right one got selected.
We also redesigned the recipe page to inspire users to cook fresh meals with Edeka products. Some recipes also include tutorial videos. Enjoy your meal.
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