Challenging today’s E-Mail communication. Our task redesigning Lufthansa’s newsletter and pre-flight booking E-Mails.
Make the stage awesome: the first viewport is the most important one within newsletters. We composed video GIFs for selected destinations and handpicked visually stunning photography.
Mobile first was the task, since mobile bookings are still on the rise.
The new brand design gave us a more flexible playground to play with type and white space.