Relaunch concept and pitch work for luxury sanitary brand AXOR.
BriefCreate a contemporary brand and product space for luxury brand AXOR and bring the exclusiveness through the cooperation of renown designers to the forefront.
IdeaSimplicity first and product is the hero. Through highly crisp product animations and visualisations, the main idea was to stage the products in a highly sophisticated manner. Huge images, less text and a bit of background information told through the designers perspectives, made it fun to explore.
ExecutionWorking at Interone on this concept with UX designers and Informations Architects, I was responsible for Senior Art Direction.