June 2015, Website

AXOR CONCEPT

Relaunch concept and pitch work for luxury sanitary brand AXOR.

Brief

Create a contemporary brand and product space for luxury brand AXOR and bring the exclusiveness through the cooperation of renown designers to the forefront.

Idea

Simplicity first and product is the hero. Through highly crisp product animations and visualisations, the main idea was to stage the products in a highly sophisticated manner. Huge images, less text and a bit of background information told through the designers perspectives, made it fun to explore.

Execution

Working at Interone on this concept with UX designers and Informations Architects, I was responsible for Senior Art Direction.

Tags

Related Work

STOP THE WATER...!

BARBARA LOHMANN

LUFTHANSA USA