January 2011, Website

BMW CONNEC­TED DRIVE

The BMW ConnectedDrive pages combine all automotive communication systems divided in convenience, infotainment and safety topics for all BMW and future BMW drivers.

Brief

The task was to organize, structure and develop contents for the whole BMW ConnectedDrive communication on the web. Behind BMW EfficientDynamics, BMW ConnectedDrive will be an ongoing important product for the next few years and therefore BMW needed a place on the BMW Websites that communicates all topics in one nice place.

Idea

Based on a given template we developed imagery and interactive content for special features that needed to be pushed via the web to drive sales and explain complicated technologies in an appealing way. Since the main communication was given we focused on smart interactive ways to play with the technological topic.

Execution

Mainly in static html and animated flash we designed smart content that explained all features in an easy way.

Tags

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