August 2014, Exponat

BMW EFF DYN

Touch Interface for automobile fair in Geneve presenting latest technologies of BMW.

Brief

Create a touch interface for Geneva automotive fair presenting latest technologies in efficient driving with a unique look and feel using given images.

Idea

From sketch to reality was the idea using pencil drawn illustrations and a painted mask effects creating a fresh look to the touch 40 inch screens.

Execution

I was responsible for main art direction and screen design producing illustrations and retouching the imagery with unique painted mask effects.

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