March 2006

BMW ICS NEW MEDIA,
POS

BMW ICS New Media is the POS System of BMW Showrooms that supports sales persons to explain BMW technologies or help to configure models that are not available in the showrooms.

BRIEF

Since 2004, BMW ICS New Media is part of the indoor showroom communication. And since 2006 I've been part and responsible to further develop and design contents and strategy of POS systems for BMW.

IDEA

The task of maintaining BMW ICS New Media is to develop rich contents like animations in 3D/2D and keep the contents up-to-date every six months. Together with our 3D freelancer friends Simon Hellwig and Dennis Kappacher, we turn technically complex topics into appealling 3D animations.

EXECUTION

Most of the work is retouching and animating content due to the sitemaps our concept colleagues provide.  

LIKE IT LIKE ME

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TAGS

Automobile
BMW
POS
Hamburg
Interone