In the course of the global BMW website relaunch in 2010, I designed a mobile and touch optimized version of the website that is easy to use and carries all content the desktop version offers already.
BriefDesign a mobile direction of the upcoming BMW Next Website with a touch-optimized interface.
IdeaAfter analyzing current mobile standards, I tried to adapt current designs for the web in an appropriate way for the mobile interface. I also focused on a simple and effective way to dive into the depths of the BMW contents.
ExecutionI picked a few use cases to draw a common user flow through the mobile website and developed new ways for a model selection and product presentation.
BMW CONNECTEDDRIVE ROUTEN