January 2010, Mobile

BMW MOBILE CONCEPT

In the course of the global BMW website relaunch in 2010, I designed a mobile and touch optimized version of the website that is easy to use and carries all content the desktop version offers already.

Brief

Design a mobile direction of the upcoming BMW Next Website with a touch-optimized interface.

Idea

After analyzing current mobile standards, I tried to adapt current designs for the web in an appropriate way for the mobile interface. I also focused on a simple and effective way to dive into the depths of the BMW contents.

Execution

I picked a few use cases to draw a common user flow through the mobile website
 and developed new ways for a model selection and product presentation.

Tags

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