July 2007, POS

BMW WELT F1

For the grand opening of the BMW Welt in Munich we developed a touchscreen interface for BMW Sauber that included the presentation of the team, race circuits and additional information about BMW Sauber F1.

Brief

The client asked us to design and develop an interface that presents the BMW Sauber F1 team in an appealing way.

Idea

Since the device we needed to the design the interface for we had to design touchy buttons and elements that needed to fit into the icon set of BMW CI. The whole color scheme of BMW Sauber F1 was bright and white, so we retouched all material to give it a clean feel.

Execution

Since the app was programmed in Flash we focused on transition styles that we knew will feel smooth and elegant. The interface is quite simple and intuitive so users of all ages could use the app easily.

Tags

Related Work

BMW WELT ENGINE GALLERY