January 2010, Microsite

CAMPARI CAMPAIGN CONCEPT

This Campari microsite concept invites users to battle for their favourite city and win extraordinary events sponsored by Campari Germany.

Brief

Develop a campaign and social media strategy that involves party folks and cocktails lovers to get in touch with the Campari brand and to gradually strengthen communication between them.

Idea

We invented a virtual city battle between Berlin, Hamburg, Munich, Cologne and Frankfurt and winner gets a special event sponsored by Campari. In the meantime users could become fans on facebook of their favourite city and stay up-to-date with parties and events.

Execution

We designed landmarks made from ice cubes for each city in 3D and used them in all communication media to transport the city battle idea. Users could dive into their favourite city by clicking on the piece of ice art. 

Tags

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