May 2013, Facebook App

JM GIVE IT A SHOT

Jägermeister Give it a shot is an html 5 facebook game where users can virtually share some shots while avoiding fire by keeping away the ice cold shots.

Brief

Generate a fan base for the international facebook brand page of Jägermeister while sticking to the brand principles and arouse interest in the brand. 

Idea

The idea was simple: User have their best connection to their families and friends. So why don't we let them virtually share some ice cold shots, so they can learn playfully about the brand's core elements. By producing a game that reminds a little on Jägermeister's Guest House, we created bonuses and obstacles to either make it difficult and fun to serve your friends. 

Execution

An html 5 scrolling website using facebook's tab area helped us reaching the 40k fan base within two weeks. Make sure you have your speakers on.

Tags

Related Work

SCHOKO­TURM

JM BLAS­KAPELLE