August 2016, Microsite

LUFTHANSA USA

Campaign microsite for US market telling the story of our protagonist browsing through Lufthansa moments.

Brief

Launch a campaign microsite providing Lufthansa key services while traveling long distance, in this case USA ot Europe..

Idea

We used the campaign character to browse through key Lufthansa services with an interactive story telling concept. The user centric approach let the user scroll and reveal various services on board oder off the plane.

Execution

With slick scripting and interactive elements we created a state of the art interactive microsite within the Lufthansa digital eco system. The microsite framework was also used for the Chinese market and campaign as well. My role here was Creative Direction with initial Art Direction with the Kolle Rebbe team.

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