June 2011, Facebook App

NIKE FOOTBALL

The NIKE football facebook app was designed to help fans of Hertha BSC Berlin and Werder Bremen to customize their favorite club jerseys and to boost sales.

Brief

NIKE Football Deutsch asked Kolle Rebbe to design and develop the next generation of NIKE's jersey customization app for German clubs, started with Werder Bremen and Hertha Berlin. Part two of the task was to also draw attention on NIKEiD products based on club colors.

Idea

Based on a rough concept developed for Manchester United a season before, the idea was to take that concept to the next level and work on an intuitive interface to make it fun play with.  

Execution

Developed in flash with a simple interface concept, we generated 5000 fans and customized jerseys within 3 weeks. The app is embedded in the club's facebook sites. More fans will definitely follow.

Tags

Related Work

SPORTS­FREUNDE

TUS HAMBURG

WFV E.V.

BUNDES­LIGA ON AIR