July 2009, Microsite

O2 SAMSUNG GALAXY

This is an o2 Germany microsite showcasing the Samsung Galaxy with all its features. Usere can directly interact with the phone by dragging the area around the device and pulling it through different angles.

Brief

o2 Germany asked us to come up with some ideas for an online special that features the new Samsung Galaxy Android based mobile phone which was exclusively available in o2 Shops during that time. The task was to create to bring the product to the forefront and leave the center stage to the users.

Idea

The idea of the special was to bring the phone and its features to the center of interaction and give users total control of it by dragging around and finding out all the features hidden in the different angles. 

Execution

For this we re-cut the TV commercial to use it as an intro and to give a director's cut feel to it and let the phone wake up. Developed in flash we had a really short amount of time the first sketch in flights around the phone mocked in a rough 3D demo for the client that had also been shown to the people at Samsung. Done that we then went into the placement the content and producing small animation for important functions of the phone.

Tags

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