Moving on with 100 years of RITTER SPORT anniversary, this time we developed an idea to push the numbers of facebook fans and generate more buzz about the squared chocolate.
BriefTake on the next step of 100 years of RITTER SPORT and develeop ideas to gain more facebook fans and generate buzz about the brand.
IdeaUsing sweepstakes on facebook is a very common vehicle to raise the numbers of fans. But while raising the numbers, we also thought about giving the squared chocolate a certain height to motivate people to come back and keep following the competition. Therefore we included quite a few stages, every stage users could drop their personal piece of chocolate bar. Once they shared the app with friends on facebook, they even could add one more to raise their chance to win a chocolate suprise package or a nikon camera.
ExecutionWe built a simple interface where users could drop their personal chocolate bar and take part in the competition. The height of the bars are also compared to real things like buildings etc. which means it takes 45,000 bars to be as high as the Empire State Building.