Seat Mii asked Grimm, Gallun, Holtappels to create new ads for the smallest of Seat models – the Seat Mii. I created a couple of design directions. The client selected this one to produce and launch in German automotive and other magazines.
BriefCreate new ad designs for the Seat Mii that will be launched in Auto Motor Sport and Auto BILD. The target audience, mostly women, should feel attracted to the car and its' appearance.
IdeaClear graphical contrast with urban environment looked unique and felt right to be attractive to women. The car stands in crisp contrast to the background and a passing woman associates the targeted group.
ExecutionProduced in several German magazines, this ad direction was selected and tested properly to be launched and succeed for the next phase of product cycle.