For the 25th anniversary of the Bauer Agency Cup , I was asked to redesign the website and also develop an overall look and feel for the WFV.
BriefThe brief was to design and think about the future presentation of the WFV's activities on the web. As a main part the Bauer Agency Cup 2012 which was held in Amsterdam in its 25th year – the whole tournament organisation needed to be done through the website. The other part was to introduce a new design to the Hamburger Werbeliga.
IdeaHaving the WFV above the two biggest football events in advertising in Germany, it was clear to move with a concept pretty much like the UEFA is to the european football. Putting that idea visually above those competitions, the main navigation header became a central element. This way users can quickly tab between the BAC and Werbeliga, which helps to keep the teams up-to-date with their latest engagements. Also integrating the facebook-stream into the starting page of the BAC site, users will never miss a single update.
ExecutionBuild in html, made with love – football enthuisasts will appreciate the small details, like the 3Dish content box and the fullscreen pitch on the background.