Lufthansa
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Challenging today’s E-Mail communication. Our task redesigning Lufthansa’s newsletter and pre-flight booking E-Mails.
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Make the stage awesome: the first viewport is the most important one within newsletters. We composed video GIFs for selected destinations and handpicked visually stunning photography.
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Mobile first was the task, since mobile bookings are still on the rise.
The new brand design gave us a more flexible playground to play with type and white space.
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Every content module is individually crafted fitting to the specific topic creating a never repeating experience.
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